Al Gag's Twitch-It Eels

Yes, as of the first quarter of 2026, 247 Lures (247 Fishing, LLC) has assumed full production and sales of the legendary Al Gag’s Whip-It Fish, Whip-It Eels, and proprietary jighead designs. We are continuing to work with the large network of retail stores and distributors that Al Gag has built, but these products are also available here on our website. 

Designed by legendary lure maker Al Gag, the Twitch-It Eel was built to perfectly imitate the slim, darting profile of eels, sand eels, and other slender baitfish that striped bass feed on heavily throughout the season. Its thin body and soft plastic construction allow it to move with an incredibly natural, subtle action in the water, responding to even the slightest twitch of the rod tip. Rather than simply swimming straight back on a steady retrieve, the Twitch-It Eel glides, darts, and pauses in a way that closely mirrors real forage, often triggering aggressive reaction strikes from quality fish.

The Twitch-It Eel excels anywhere bass are keyed in on narrow-profile bait, from rips and rocky shorelines to open beaches, back bays, and deeper structure. It can be paired with your favorite jighead for controlled depth presentation, fished weightless for a slow, natural fall, or rigged in a variety of other ways depending on conditions. Its versatile design makes it equally effective during spring sand eel hatches, fall feeding frenzies, and clear-water situations where a subtle presentation can make all the difference.

Built from durable yet flexible soft plastic, the Twitch-It Eel maintains its lifelike movement while standing up to repeated strikes. For anglers who understand the importance of matching the hatch and presenting a realistic profile, this bait continues to prove why Al Gag remains one of the most respected names in Northeast striped bass fishing.