Al Gag's Twitch-It Eels

Designed by legendary lure maker Al Gag, the Twitch-It Eel was developed to imitate the slender profile and erratic movement of sand eels, juvenile eels, adult eels, and more. Its unique twist on a classic design has earned a loyal following among anglers who know that sometimes a subtle, darting presentation will outfish a traditional swimbait. 

Unlike baits that are designed for a slow and steady retrieve, the Twitch-It Eel is also meant to be worked with the rod tip. A series of twitches and pauses creates a natural gliding and darting action that closely resembles an injured or fleeing baitfish. Whether fished weightless, on a jighead, or paired with an Eel Lock Hook, the Twitch-It Eel gives anglers the versatility to adapt their presentation to changing conditions. A slow and steady retrieve will create soft and subtle vibrations in the water, but add in some twitches and jerks to create a much larger profile for those big predators.

Effective in surf, back bays, rips, inlets, rocky shorelines, and open water, the Twitch-It Eel has proven itself on striped bass, bluefish, and a variety of other saltwater predators. Its realistic profile, soft yet durable construction, and responsive action make it an excellent choice whenever fish are keyed in on slender forage.

Today, 247 Lures is proud to continue the production of Al Gag's original Twitch-It Eels using the same molds and designs that anglers have trusted for years, ensuring the quality and fish-catching action remain true to Al's vision.

The Twitch-It Eel is available in two sizes:

• 7" Twitch-It Eels – Retail packs include 3 baits per pack, choose our Bulk Pack which come 15 per bag.
• 12" Twitch-It Eels – Retail packs include 2 baits per pack, or choose our Bulk Pack which come 10 per bag.

Whether you're replacing your favorite soft plastics or stocking up for the season, the Twitch-It Eel continues to be a proven choice for anglers who appreciate realistic action and a lure designed by one of the industry's true innovators.