Owned and operated by husband and wife team Elliot and Lauren Thomas, 247 Lures walks the line between one-at-a-time custom quality, and larger scale production quantity and consistency.

247 Lures has been operated out of our home work shop since the first quarter of 2017. We ‘adopted’ the business from our friend Jeff, who had been building lures under the 247 Lures name since 2010/2011. Most of the original 247 Lures product designs were actually Al Gag wooden lure designs that Gag decided to pass on to Jeff. Al “Gag” Gagliarducci had been making lures under the “Al Gag’s Custom Lures” brand since the late 1980’s, but also had a booming soft plastic business to focus on. Proven favorites like the 7.25” Needlefish, Sea Special, and Pocket Rocket have remained virtually unchanged since the Al Gag days; but 247 Lures has also released a number of new lure designs over the past decade.

All of our wooden lures are sealed, painted, epoxied, rigged, and packaged - by hand - in small batches in our workshop in Berlin, Connecticut. Each lure is airbrushed, then gets a minimum of two coats of a polyurethane clear coat. We use only the high quality hardware that we would want at the end of our own leader, so all of our products are rigged and ready to fish right out of the package. All through-wires are stainless steel, swivels are rated to 200+lbs, split rings are USA made stainless, and all hooks are VMC.